AMZ SAVVY Blog: Amazon PPC & SEO https://amzsavvy.com/blog/ Practical writing on Amazon advertising and listing optimisation: what changed, what it means for your account, and what to do about it. en-us Mon, 26 Oct 2026 12:00:00 GMT Amazon Marketing Cloud is free and already in your ads console. Here is what it is actually for. https://amzsavvy.com/blog/amazon-marketing-cloud-sponsored-ads-sellers/ https://amzsavvy.com/blog/amazon-marketing-cloud-sponsored-ads-sellers/ Mon, 26 Oct 2026 12:00:00 GMT Advertising Amazon Marketing Cloud is free and sits in your ads console under Measurement & Reporting. What to ask it first, and the one thing it cannot tell you. Amazon's new campaign recommendation panel reaches every US advertiser this month. Read it, don't bulk-apply it. https://amzsavvy.com/blog/amazon-sponsored-ads-intelligence-dashboard/ https://amzsavvy.com/blog/amazon-sponsored-ads-intelligence-dashboard/ Wed, 21 Oct 2026 12:00:00 GMT Advertising Amazon's recommendation panel reaches every US sponsored ads advertiser in October 2026. A triage rule for which ones to apply, edit and skip. Amazon is making you re-approve everyone who touches your account. Read the roles before you click Confirm. https://amzsavvy.com/blog/amazon-service-provider-authorization-reset/ https://amzsavvy.com/blog/amazon-service-provider-authorization-reset/ Wed, 21 Oct 2026 12:00:00 GMT News Amazon's new provider authorisation expires every 365 days and replaces all the access they had. What to read on the role screen before you confirm. Amazon is about to start selling you review requests. You already have a free one. https://amzsavvy.com/blog/amazon-review-requests-paid-ad-product/ https://amzsavvy.com/blog/amazon-review-requests-paid-ad-product/ Mon, 19 Oct 2026 12:00:00 GMT News Amazon's new paid Review Requests campaign stops at 1,000 ratings and reviews. What Amazon has not published, and the free tool you already have. Amazon rebuilt its ad platform around three campaign types. One of them takes the steering wheel. https://amzsavvy.com/blog/amazon-ads-agent-three-campaign-types/ https://amzsavvy.com/blog/amazon-ads-agent-three-campaign-types/ Mon, 05 Oct 2026 12:00:00 GMT News Amazon Ads Agent cuts the platform to three campaign types. What Full-Funnel Campaigns asks you to hand over, and why DVA+ can wait until January. Peak fees start on 15 October. Work out what they actually do to your break-even ACOS. https://amzsavvy.com/blog/amazon-peak-fees-break-even-acos-q4/ https://amzsavvy.com/blog/amazon-peak-fees-break-even-acos-q4/ Wed, 02 Sep 2026 12:00:00 GMT Strategy Amazon's holiday peak fulfilment fees run from 15 October 2026 to 14 January 2027, averaging $0.32 more per unit, with the 3.5% fuel and logistics surcharge applying on top. The change to your ad economics is smaller than most write-ups claim — because the surcharge has been in your fees since April — but it is real, and the first inventory deadline has already passed. Your Sponsored Products ads now run off Amazon — and two of your bid controls do not follow them https://amzsavvy.com/blog/sponsored-products-off-amazon-creator-placements/ https://amzsavvy.com/blog/sponsored-products-off-amazon-creator-placements/ Tue, 01 Sep 2026 12:00:00 GMT News Amazon's own help page confirms Sponsored Products campaigns extend to creators, apps and conversational surfaces off Amazon. The part worth your attention: Top of Search and Product Page bid adjustments do not apply there. Amazon's ad billing change: who it actually hit, and the option nobody mentions https://amzsavvy.com/blog/amazon-ad-billing-proceeds-deduction-who-it-hit/ https://amzsavvy.com/blog/amazon-ad-billing-proceeds-deduction-who-it-hit/ Mon, 24 Aug 2026 12:00:00 GMT Advertising Amazon's switch from credit-card ad billing to deduction from retail proceeds took effect on 1 August 2026, and most of the coverage got the scope wrong. It applied to a subset of advertisers Amazon contacted directly, not to everyone — and there is a second option, Pay by Invoice on Net 30, that is arguably better than the credit card it replaced. Amazon cut titles to 75 characters. Go and read what its AI put in the other 125. https://amzsavvy.com/blog/amazon-75-character-title-item-highlights/ https://amzsavvy.com/blog/amazon-75-character-title-item-highlights/ Mon, 17 Aug 2026 12:00:00 GMT News Since 27 July 2026 Amazon product titles are capped at 75 characters, with a new 125-character Item Highlights field carrying the overflow. Amazon has been generating the split for non-compliant listings itself, and brand owners get only 14 days to review a suggestion before it publishes — so the urgent job is not rewriting your title, it is checking which version is live right now. The Amazon PPC audit we run before touching a single bid https://amzsavvy.com/blog/amazon-ppc-audit-checklist/ https://amzsavvy.com/blog/amazon-ppc-audit-checklist/ Mon, 17 Aug 2026 12:00:00 GMT Advertising Before changing anything in an Amazon account we run the same five-step audit, and it uses three exported reports rather than account access. This is the full checklist, in the order we work it, so you can run it yourself this week.