What changed on Amazon, and what to do
Written for sellers who run the account themselves. Every factual claim links to its source.
- Strategy
Peak fees start on 15 October. Work out what they actually do to your break-even ACOS.
Amazon's holiday peak fulfilment fees run from 15 October 2026 to 14 January 2027, averaging $0.32 more per unit, with the 3.5% fuel and logistics surcharge applying on top. The change to your ad economics is smaller than most write-ups claim — because the surcharge has been in your fees since April — but it is real, and the first inventory deadline has already passed.
2 September 20267 min readRead 
NewsYour Sponsored Products ads now run off Amazon — and two of your bid controls do not follow them
Amazon's own help page confirms Sponsored Products campaigns extend to creators, apps and conversational surfaces off Amazon. The part worth your attention: Top of Search and Product Page bid adjustments do not apply there.
1 September 20266 min readRead
AdvertisingAmazon's ad billing change: who it actually hit, and the option nobody mentions
Amazon's switch from credit-card ad billing to deduction from retail proceeds took effect on 1 August 2026, and most of the coverage got the scope wrong. It applied to a subset of advertisers Amazon contacted directly, not to everyone — and there is a second option, Pay by Invoice on Net 30, that is arguably better than the credit card it replaced.
24 August 20266 min readRead
NewsAmazon cut titles to 75 characters. Go and read what its AI put in the other 125.
Since 27 July 2026 Amazon product titles are capped at 75 characters, with a new 125-character Item Highlights field carrying the overflow. Amazon has been generating the split for non-compliant listings itself, and brand owners get only 14 days to review a suggestion before it publishes — so the urgent job is not rewriting your title, it is checking which version is live right now.
17 August 20267 min readRead
AdvertisingThe Amazon PPC audit we run before touching a single bid
Before changing anything in an Amazon account we run the same five-step audit, and it uses three exported reports rather than account access. This is the full checklist, in the order we work it, so you can run it yourself this week.
17 August 20267 min readRead
