A launch decides how fast a new product earns organic rank, and how much it costs to get there. We plan it before the inventory lands: which keywords to own, what price to enter at, how the listing reads, and how ad budget ramps as the product proves it converts.
What’s included
Pre-launch keyword plan
Priority terms chosen by search volume, relevance and how winnable they are.
Pricing & offer plan
Launch price and coupons set against margin and competitor positioning.
Launch-ready listing
Title, bullets, backend terms, images and A+ built around the keyword plan.
Launch ad structure
Exact rank campaigns, discovery campaigns and negatives from day one.
Budget ramp
Spend scaled in stages as conversion data comes in, not all at once.
Rank tracking
Daily organic rank on priority keywords so we know what's working.
When should we start planning a launch?
Ideally four to six weeks before inventory arrives at Amazon. That's enough time to research keywords, finish the listing and have campaigns ready to switch on the day the product goes live.
How do you push a new product to page one?
Organic rank follows sales on a keyword. We use exact-match campaigns on a small set of priority terms to generate those sales, while discovery campaigns find more converting terms.
Budget only scales once the listing proves it converts, so a weak listing is fixed before more money goes in.
A good fit if…
- New products with inventory on the way
- Brands relaunching a product that never took off
- Sellers entering a new marketplace
Not the right fit if…
- Products without enough inventory to sustain the launch
Results
Related case studies
New brand, built from launch
$0 to 7 figures
Revenue in 18 months
From zero to 7 figures in 18 months
A brand built from zero to 7 figures in 18 months.
Read the case studyKitchen accessories launch · Amazon.com
#76 to #9
Organic rank, main keyword
New product to page one
A brand-new product reached page one for its main keyword within weeks of launch.
Read the case studyFAQ
Questions before the call
How long does a launch take?
The intensive phase usually runs 4 to 8 weeks, depending on category competition. Rank has to be held after that, so it moves into ongoing management.
Do you guarantee page one?
No. No one can honestly guarantee rank. We show you the plan, the budget it needs and the rank tracking as it happens.
Can you launch in other marketplaces?
Yes. We manage launches across Amazon.com, .co.uk, .de, .ca, .ae, .sa, .com.au and .fr.
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