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AMZ SAVVY

Case study · Kitchen accessories launch · Amazon.com

New product to page one

A brand-new product reached page one for its main keyword within weeks of launch.

Product Launch · PPC Management · SEO & Listings

Organic rank, main keyword

#76 → #9

About 5 weeks

The starting point

A new single product with no rank: its main keyword sat at #76 organically when ads went live.

What we did

  • Exact-match rank campaigns on the main keywords
  • Discovery campaigns with converters blocked as exact negatives
  • A seeded negative-keyword list from day one
  • Listing copy and images rebuilt from competitor review research

Results

Main keyword organic rank
#76 → page 1 (avg #9)
Share of sales from organic by day 13
44%

Ranking result only. This launch is still in its investment phase.

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