Case study · Home & Bath brand · Amazon.com
Organic rank recovered in two weeks
A title rewrite and a PPC clean-up moved the hero product up the organic results on its main search terms.
SEO & Listings · PPC Management
Organic rank, “folding tub”
#73 → #11
About 2 weeks
The starting point
An audit found the hero product unranked or below position 50 for most of its main search terms, with rank falling, and its main ad campaign running at 38% ACOS.
What we did
- Rewrote the title around shopper search-query data
- Paused weak product-targeting ads
- Cut phrase bids and added negatives
- Launched single-keyword exact campaigns from a keyword-root map
Results
- “portable tub” organic rank
- #99 → #36
- “folding tub” organic rank
- #73 → #11
- Hero campaign ACOS
- 38% → 29%
Rank and ACOS changes measured over the same period as both the listing and ad changes; neither is credited alone.
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