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AMZ SAVVY
Amazon Ads Verified PartnerAmazon Ads
Verified Partner

Free Claude Code skill

What is Alexa telling shoppers about your product?

Amazon's AI shopping assistant, Alexa (formerly Rufus), now answers shoppers' questions and recommends what to buy. This free skill audits your listing the way Alexa sees it: every question shoppers ask in your niche, what Alexa gets wrong about you, whether it recommends you, and the exact copy to fix it.

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  • A 2-page PDF report: verdict, what's working, what's wrong, why, and a prioritised fix list
  • Every question theme in your niche, ranked by how many competitor pages show it
  • Every Alexa answer about your product, graded right / weak / wrong
  • The recommendation test: are you picked, and why the winners win
  • An answer sheet with the exact wording and where it goes, plus a text A+ FAQ

Runs in 45–60 minutes, mostly hands-off. Reads Amazon only: it never changes your listing.

How it works

Six steps, one command

  1. 01

    Reads your live listing

    Title, bullets, description, attributes and A+ text: what Alexa answers from. Facts that live only in your images are easy for Alexa to miss.

  2. 02

    Crawls your whole niche

    Opens 150–250 competitor product pages, each twice because Alexa's question chips rotate, and collects every question Alexa shows shoppers. About 5–10 minutes.

  3. 03

    Ranks what shoppers ask

    Groups the questions into themes by how many competitor pages show them, then adds hundreds of Amazon search-bar (autocomplete) searches.

  4. 04

    Questions Alexa about you

    Asks Alexa 40–50 questions on your product page, about 25 seconds each, and grades every answer: right, weak or wrong.

  5. 05

    Tests if Alexa recommends you

    Runs 8–12 "what should I buy?" prompts and records whether you're picked, plus the exact reasons Alexa gives for the winners.

  6. 06

    Writes your fix list

    Checks your copy against every question theme and writes the exact sentence to add and where it goes, plus a ready-to-paste text A+ FAQ and a 2-page PDF report.

What you need

Set up in 5 minutes

  • Claude Code: desktop app or terminal, on a paid Claude plan
  • Claude in Chrome: the browser extension, connected to Claude Code
  • An Amazon shopper account: signed in to Chrome on your marketplace (Alexa is hidden from signed-out visitors)
  • Python 3: already on Mac; free from python.org on Windows. No other installs

FAQ

Before you download

Is it really free?

Yes. It's a folder of instructions and small scripts that runs in your own Claude Code. You need a Claude plan for Claude Code; the skill itself costs nothing.

Does it change my listing?

No. It only reads Amazon and writes files on your computer. It never edits a listing, posts or sends anything anywhere.

Do I need to code?

No. You type one command and Claude does the work, keeping you posted at each step. Setup takes about 5 minutes.

Does it work outside the US?

Yes, on any Amazon marketplace where Alexa for Shopping is live for your shopper account. Add the marketplace to the command, e.g. amazon.co.uk.

Is this made by Amazon?

No. AMZ SAVVY is an independent agency and an Amazon Ads Verified Partner. Alexa is Amazon's shopping assistant (formerly Rufus).

Can you run it for me?

Yes. Book a free audit and we'll walk you through what Alexa says about your product and what we'd fix first.

Rather have us fix it for you?

Book a free audit. We'll show you what Alexa and your ads are missing, and what we'd fix first.

Book my free audit

AMZ SAVVY is an Amazon Ads Verified Partner. Amazon and Amazon Ads are trademarks of Amazon.com, Inc. or its affiliates. Alexa is a trademark of Amazon.com, Inc. or its affiliates. This skill is not made or endorsed by Amazon.